Case Studies

McDonald’s – Digital Performance Campaign (UAE)

Market: United Arab Emirates

Duration: 2 Months

Goal: Increase online orders and coupon redemptions through data-driven digital marketing.

Approach:

Executed a 2-month campaign targeting food delivery audiences across UAE.

Used geo-targeting to focus on users near McDonald’s locations, timed around key meal periods.

Distributed offers via popular platforms and mobile apps with engaging creatives.

Results:

Orders Delivered: 23,500

Coupon Redemptions: 84,000

Outcome:

One of McDonald’s most impactful short-term campaigns in the UAE, driving strong customer engagement, order volume, and repeat coupon usage — all within just 60 days.